🔒
Health and Wellness App Privacy: What Apps Collect and How to Stay Protected
Your mood, journal reflections, cycle logs, and heart rate are among your most sensitive personal data. Here is what to look for in a privacy policy, how modern wellness apps protect data, and how Aura enforces privacy-by-design.
2026-08-22
5 min
Why is wellness data particularly sensitive?
Unlike general browsing data, health and emotional entries reflect intimate psychological and physical states. Ethical apps treat this data with strict confidentiality, ensuring it is never monetized, shared with third-party data brokers, or used for commercial profiling.
How does GDPR protect wellness app users in Europe?
Under the EU GDPR (Regulation 2016/679), health and biometric data require explicit user consent, strict purpose limitation, right to complete data portability (JSON export), and immediate right to erasure ("Right to be Forgotten").
Are conversations with Aura AI Psychologist private?
Yes. Journal notes and chat interactions are transmitted via encrypted HTTPS to AI APIs for processing and are not stored by Google to train commercial public models. Aura never sells your conversations.
Can I export or delete all my data from Aura anytime?
Yes. In your Aura Settings, you can export your entire data history in standard JSON with one tap, or permanently delete your account and all associated cloud records instantly.
Reviewed by Team AURA
This article has been verified by our editorial team to ensure accuracy and adherence to our quality policies.
FAQ
Does Aura sell user wellness data?
Never. Aura operates on a transparent Freemium model where revenue comes from optional Premium subscriptions, not data sales.
Where are Aura database servers located?
Aura data is stored securely in Google Firebase cloud facilities located within the European Union.
How can I delete my Aura account?
Navigate to Settings > Account > Delete Account to permanently erase all records.