Open data · Updated 2026-08-15

The AURA Index

What do people who actively track their habits really do? These are anonymous, aggregated numbers from AURA users over the last 7 days — recomputed every day. Free to quote, cite or screenshot: a link back to this page is all we ask.

2,514
Active users in sample
281
Check-ins last 7 days
0.1
Check-ins per user / week
3.6
Habits tracked per user

How consistent are habit trackers, really?

Active AURA users complete an average of 0.1 habit check-ins per week across 3.6 tracked habits. The longest single streak in the current sample is 128 consecutive days. Streak lengths break down like this:

  • No active streak94.1%
  • 1-6 days5.2%
  • 7-29 days0.2%
  • 30-99 days0.5%
  • 100+ days0%

Which day of the week has the worst mood?

Across 90 mood logs the average self-reported mood is 7/10 and average energy 7/10. Broken down by weekday (days with fewer than 50 logs are withheld):

Sun
Mon
Tue
Wed
Thu
Fri
Sat

When do people actually log their day?

The busiest logging hour is 09:00 UTC. Journal entries in the same 7-day window: 0.

What do people track most?

  • Generale 98.4%
  • Mind 0.6%
  • Fitness 0.3%
  • Salute 0.3%
  • Disciplina 0.1%
  • Energia 0.1%

Methodology

Figures are computed once a day (02:00 Europe/Rome) over a rolling 7-day window from in-app habit check-ins, mood logs and journal entries. Only users with at least one logged action in that window count as active. Nothing here is per-user: every number is an aggregate, any bucket with fewer than 50 samples is withheld, and no free-text content is ever included. Timestamps are UTC. This is observational product data from a self-selected user base, not a controlled study — treat it as such.

Licensed CC BY 4.0. Cite as: "The AURA Index, AURA, 2026-08-15, https://useaura.it/aura-index".