Open data · Updated 2026-11-04

The AURA Index

What do people who actively track their habits really do? These are anonymous, aggregated numbers from AURA users over the last 7 days — recomputed every day. Free to quote, cite or screenshot: a link back to this page is all we ask.

2,919
Active users in sample
458
Check-ins last 7 days
0.2
Check-ins per user / week
3.4
Habits tracked per user

How consistent are habit trackers, really?

Active AURA users complete an average of 0.2 habit check-ins per week across 3.4 tracked habits. The longest single streak in the current sample is 209 consecutive days. Streak lengths break down like this:

  • No active streak89.5%
  • 1-6 days9.6%
  • 7-29 days0.3%
  • 30-99 days0.4%
  • 100+ days0.1%

Which day of the week has the worst mood?

Across 142 mood logs the average self-reported mood is 7.7/10 and average energy 6.9/10. Broken down by weekday (days with fewer than 50 logs are withheld):

Sun
—
Mon
—
Tue
—
Wed
—
Thu
—
Fri
—
Sat
—

When do people actually log their day?

The busiest logging hour is 05:00 UTC. Journal entries in the same 7-day window: 1.

What do people track most?

  • Generale 98.2%
  • Mind 0.7%
  • Fitness 0.4%
  • Salute 0.3%
  • Energia 0.2%
  • Sonno 0.1%

Methodology

Figures are computed once a day (02:00 Europe/Rome) over a rolling 7-day window from in-app habit check-ins, mood logs and journal entries. Only users with at least one logged action in that window count as active. Nothing here is per-user: every number is an aggregate, any bucket with fewer than 50 samples is withheld, and no free-text content is ever included. Timestamps are UTC. This is observational product data from a self-selected user base, not a controlled study — treat it as such.

Licensed CC BY 4.0. Cite as: "The AURA Index, AURA, 2026-11-04, https://useaura.it/aura-index".