About
We build wellness with respect
Mission
“Making personal wellness accessible, intelligent and privacy-respecting for everyone.”
How we got here
The birth of AURA
Born from frustration with wellness apps that are too complex, invasive or ugly.
First public version
Launch of v1.0 with habit tracking, mood log and first AI insights.
Gemini AI integration
Integrated Gemini AI for truly personalized insights and coaching.
AURI in-app economy
Launched the AURI in-app currency: earn through habits, mining and games, spend across the app and swap for USD on the internal exchange.
AURA v5
35+ features, 13 languages, AURA Orbit social feed, 10 games, in-app AURI economy, 3D Orb, Global Rank and much more.
Our values
Privacy first
Your data belongs to you. No targeted ads, no third-party sales, E2EE on everything.
Human AI
AI designed to support you, not replace you. Insights are suggestions, not orders.
Functional minimalism
No unnecessary distractions. Only the tools you need, elegantly presented.
Real wellness
Not interested in app metrics. Interested in you actually feeling better every day.
Accessible to all
13 languages, inclusive design, fair prices. Wellness is not a luxury.
Open and fair
AURI is earned only by using the app — no presale, no team allocation. The economy rewards the people who take part.
Want to talk to us?
Reach our team anytime through the secure in-app support chat — we read every message.
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