AURA App Privacy Policy

AURA is a wellness and self-improvement app: habits, mood and journal, breathing, focus and digital-detox sessions, workouts, meals and nutrition tips, cycle tracking, the AURA AI assistant and everyday tools such as calendar and weather, plus skill games with leaderboards. AURA is not a medical service and does not diagnose or treat any condition.

Account: email address, display name, profile photo and sign-in method (Google or email). Settings: language, theme, notifications and reminder times. Purchases: your Premium plan and its expiry, your AURI and AURA AI credit balances and their history. If you turn on notifications, a device token for push messages.

Habits and check-ins, mood and energy ratings with notes, journal entries and their AI analysis, breathing, focus and detox sessions, workouts, meals, steps counted by AURA Walk, calendar events, your AURA AI conversations and game scores. This data is saved in your account so you find it on every device.

Cycle dates and symptoms, mood and journal entries can reveal information about your health. You choose whether to enter them; by saving them you give your explicit consent (art. 9(2)(a) GDPR) to their processing only to provide these features to you. They are never shown to other users, never used for advertising and never sold. You can delete any entry at any time; everything else is processed to provide the service you asked for (art. 6(1)(b) GDPR).

Each is used only when you start the feature that needs it, after Android asks for your permission. Voice notes are sent for analysis and the raw audio is not stored. Photos you pick (meals, rooms, bills, outfits) are sent to AURA AI to produce the answer. For the weather your position is used to get the forecast; no coordinates are stored, only the day's weather type, kept for 180 days. AURA Walk counts steps with the phone's motion sensor.

Answers, plans and analyses are produced by AURA AI using Google's AI services. Only what the answer needs is sent, and it is not used to train AI models. AURA AI gives suggestions, not medical, psychological or nutrition advice: for health concerns talk to a professional. You can report an inappropriate answer from the app.

Only you, except leaderboards: in games and rankings other users see your display name, avatar and score. There is no advertising in the app and we never sell data.

Google Cloud and Firebase (hosting, database, sign-in, push notifications). AURA databases (Firestore and Realtime Database) are on servers in the European Union; where Google processes data outside the EU it does so under the Standard Contractual Clauses approved by the European Commission. Purchases go through Google Play and are verified by RevenueCat, which receives your user ID and the purchase details. We never see your card details.

The AURA Android app loads no analytics or advertising trackers.

Your data stays as long as your account exists. You can delete single entries at any time. Settings → Delete account (or useaura.it/account-delete) removes your account and its data. Payment records are kept for up to 10 years as tax law requires.

Under articles 15-22 GDPR you can access, correct, export or delete your data, object to or restrict processing, withdraw your consent at any time and complain to your data protection authority (in Italy, the Garante per la protezione dei dati personali). The AURA app is for adults aged 18 or over. Write to info@useaura.it or use useaura.it/contact. Data controller: Giacomo Bugini, Via Odasio 15, 24057 Martinengo (BG), Italy, info@useaura.it.